Advancing Community
  through Culture
Verda Alexander, The Picnic, 2006, plexiglass and plaster, 15' x 35' x 8'

Verda Alexander, The Picnic, 2006, plexiglass and plaster, 15′ x 35′ x 8′

As our region grows and changes, 4Culture works to produce public art that reflects an evolving community. In partnership with Hardy Development and b9 architects, we’ll be bringing dynamic art to a new mixed-use apartment building in one of Seattle’s most vibrant neighborhoods — Fremont. A long-time home to artists and creators, Fremont has seen an influx of new residents in recent years. Hardy and b9 feel strongly about producing art that connects this younger, tech-minded demographic with the rich history present in the neighborhood. With that in mind, we’re thrilled to announce that San Francisco Bay area artist Verda Alexander has been selected to create original work for two highly visible walls on the exterior of the building.

Located between neighborhood thoroughfares Fremont and Troll Avenues and adjacent to the historic Fremont Library, the 2017-anticipated project will offer residential units and storefronts organized around a public courtyard. Opening to the west, the courtyard will provide a spectacular view of the library, with access to an improved book drop area between the library and new building. One of the walls Alexander will be working with faces the library and will, when done, be a visual focal point of this highly walkable neighborhood, adding to the unmistakable creativity at the heart of Fremont. Selected from a pool of 15 artists invited to apply for this opportunity by a panel of design team and artist representatives, Alexander brings a depth of experience working as a landscape architect, award-winning interior designer, and studio artist.

Just as the Fremont neighborhood has been welcoming new residents in recent years, Alexander is amidst a new chapter of her own artistic life. Transitioning from over 20 years of interior design work with Studio O+A in San Francisco, Alexander is now focused exclusively on her studio art. She feels the responsibility of coming from outside of Seattle to create this work, saying, “My process is to work with the existing history, culture and architecture to transform it. The Fremont public art walls project has a rich neighborhood history to draw from.” Alexander’s work takes old tropes and makes them new again, mashing the orderly with the chaotic and making something both familiar and strange. She is a great fit to create work for a community of multiple audiences — where an old guard of long-term residents are encountering a wave of new arrivals.

Look for the new building and Alexander’s work to be completed in 2017!

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