4Culture Award for Excellence in Heritage Tourism
4Culture's only annual award, the "Golden Rain Globe" was inaugurated in 2007 to recognize the contributions that our most outstanding historic sites and heritage museums make to the local tourism economy. Each year's recipient demonstrates successful adherence to the five principles of sustainable heritage tourism established by the National Trust for Historic Preservation. These include: finding a balance between community and tourism, making sites and programs come alive, preserving and protecting heritage resources, collaboration, and focus on quality and authenticity.










