A Contemporary Theatre
Marketing Analytics Manager
- Deadline: Ongoing
- Budget: $62,000-$67,000
ACT is seeking an innovative Marketing Analytics Manager(MAM) to join our team. The Marketing Analytics Manager is an integral member of ACT’s dynamic Marketing and Patron Services team. They are responsible for guiding ACT’s marketing decisions by crunching large data sets, analyzing the results, and providing clear insight. They interact closely with all departments, leading organizational Tessitura efforts and steering best-practices for effective uses of Tessitura. The MAM relies heavily on data to inform their strategies and decision- making, and product pricing, including seasonal subscription packages.
The position focuses on developing a deep understanding of proprietary audience data, to produce insights, reporting, and direction for the marketing team, including dashboards, weekly insights recap, A/B/n and multivariate testing. The Marketing Analytics Manager is involved with guiding the direction for how data is structured. They work with internal teams on projects and make recommendations allowing ACT’s teams to scale analytics capabilities, positioning the theatre for growth. Through analyzing data, the MAM guides methods of amplifying our audience and potential for growth, guiding our day-to-day marketing activities and strategy.
Benefits include health insurance, paid sick, vacation, and holidays, 403b plan, access to $5 downtown parking, and free tickets to ACT productions. Open to hybrid work. COVID-19 vaccination is a condition of employment.
• Three years’ experience
Experience in Tessitura administration
• Fluency in tactical marketing analytics and consumer-oriented marketing analysis
• Experience with a major CRM fundraising and major ticketing databases
• Sound judgement and demonstrable analytic abilities
• Previous experience in a constituent business arena
• Flexibility in scheduling, occasional weekend and evening work will be required based upon
• Ability to pass background check
More Information: acttheatre.org