Storefront Media Gallery
The Storefront Media Gallery—formerly called e4c—brings dynamic media art to an urban audience on the go. Apply to show your work on our screens, visible to the thousands of pedestrians, bicyclists, and bus riders that pass by our offices every day!
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What is the Storefront Media Gallery?
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What is the Storefront Media Gallery?
The Storefront Media Gallery offers digital media artists an opportunity to present work, while enlivening our urban core. Four screens, adjacent to Gallery 4Culture, are visible to the public from Prefontaine Place South, a busy thoroughfare, with more than 20,000 people traveling by on foot, bike, or bus each day. Works are displayed in rotation during presentation hours, generally, 7:00 am to 10:00 pm daily.
Opportunity
4Culture is seeking electronic artworks for the Storefront Media Gallery. Up to twelve artists will be selected to present from one (1) to three (3) artwork(s) based on completed or proposed media work, for a period of up to one year. Media artists working in all genres are encouraged to apply. Due to the transitory nature of the audience, works up to 5 minutes are desired. Additionally, because of the urban setting and sounds of the street, artworks should not be highly dependent upon sound.
The Storefront Media Gallery is comprised of four screens (each 1920 x 1080), located in 4Culture’s storefront windows, facing Prefontaine Place South. Two directional speakers are mounted on the exterior of the building, broadcasting sound to passers-by. Artists may present the same work on all four screens or have different visuals on each screen (with one audio file).
Selected artists will work with the program manager to adapt selected work for optimal presentation. The Storefront Media Gallery utilizes software with a timeline interface, which is distributed through a network to the display monitors and speakers. Artworks by numerous artists will be scheduled to play on the timeline, which will loop during presentation hours. The entire program usually lasts about one hour.
Selected artists will also work with the program manager to create promotional materials including a press release, and materials for 4Culture’s social media and/or website. Each selected artist will receive a $1,000 honorarium to help defray related expenses. The artists’ name(s) and artwork title(s) will be posted on the monitors before the artists’ work(s) play. The artists retain all rights of the works submitted.
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Are You Eligible?
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Are You Eligible?
Eligibility
This opportunity is open to artists residing in Washington State. Current members of 4Culture’s Board of Directors, Advisory Committees, employees and their immediate family, may not apply.
Selection Criteria
Selection of work is based foremost upon demonstrated or potential artistic merit. The panel considers a variety of genres, as well as regional and cultural diversity. Applications will also be evaluated on appropriateness in concept and content for a public location. Work samples should represent the artist’s skill or potential to create engaging content using media. If applicable, selected artists must ensure that they have secured necessary talent releases and use rights. Works must respect and adhere to copyright and intellectual property law.
Requirements and Appeals
Learn about what will be required if you are awarded a grant, and about the process for appeal of a 4Culture decision.
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How to Apply
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How to Apply
Submission of an online application is required for this opportunity. Please contact us with any questions. We encourage you to begin your application early.
ACCOUNT SET-UP
Artists will use 4Culture’s application system for this process. You may be required to create a new account. Once you submit your account request, a 4Culture staff member will manually activate it during office hours, Mondays –Fridays 9:00 AM – 4:00 PM. You will receive a follow-up email within 2 business days with your username and a temporary password. We appreciate your patience and ask that you keep an eye out for this confirmation.
DEMOGRAPHIC INFORMATION
Your applicant profile must be updated with current demographic information. This helps us understand how well we’re reaching all communities.
PROFILE
Artist’s contact information.
STATEMENT OF INTENT
If your intent is to present existing artwork (up to three), please describe how you would ideally like the work(s) presented on the Storefront Media Gallery. If you are proposing a new artwork (up to three), please describe your concept. Additionally, describe how you would utilize the screens and why the Storefront Media Gallery is a desirable venue for presentation. 250 words are suggested for this section.
RELEVANT EXPERTISE & EXPERIENCE
In lieu of a resume, we are asking applicants to describe any experience, expertise and past accomplishments that demonstrate your ability to successfully present completed or proposed work. If submitting as an artist team, describe past collaborative work experience. 250 words are suggested for this section.
WORK SAMPLES
You may submit a maximum of three (3) work samples of proposed or past work in digital video format (see below). Although video submissions may be full-length, each applicant’s work may only be reviewed for a cumulative total of five (5) minutes maximum. For each of these works, include the title, date of completion, and duration of the artwork. Indicate if the work sample(s) are an artwork(s) you would like to present on the Storefront Media Gallery or if it is solely a sample of past work. Applicants may also include a brief, two-three sentence description of the work sample and start/stop times if desired (up to 75 words).
- URL: You may submit up to three (3) videos using Vimeo and/or YouTube by adding the URL (e.g. https://www.vimeo.com/2992575). Videos may have private Vimeo or YouTube links but may not be password protected. Work samples may not include websites or be submitted through other media sharing.
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After You Submit
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After You Submit
After the application deadline, 4Culture convenes a panel composed of local artists and arts professionals to review applications and select works for display on the Storefront Media Gallery for the upcoming season. The composition of the panel changes each year.
All applicants will be notified by email, about the selection of artwork(s) for the upcoming season. Selected artists will be sent a contract for services and will work with the Storefront Media Gallery program manager to identify a launch date for their work within 2027 between March and June. Each selected artist will be asked to submit information for promotional purposes as well as their final files. The honoraria payment will be made upon receipt of these materials. Artists retain all rights of the works presented.
Schedule
Submission deadline: September 24, 2026, 4:00 pm PDT
Selection panel review: late October 2026
Notification of results: early November 2026
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Helping You Succeed
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Helping You Succeed
Technical questions regarding the application:
Fiona Dang
fiona.dang@4culture.org
206-848-0215
General and conceptual questions regarding Storefront Media Gallery:
Andy Le
andy.le@4culture.org
206-263-1587